Play'n GO signs New Jersey deal with Hard Rock Digital

• Industry News
• 06. 11. 2024.
• Nikola Lasica

Play’n GO is one of the biggest names in the online gambling industry, with an extensive global footprint. Nevertheless, the software provider continues to form new operator partnerships.

The Swedish gaming giant has recently inked a new deal with Hard Rock Digital, which should help the company reach new players in the US.

Reaching new players in the States

Under the provisions of this deal, which Hard Rock Digital signed for its Hard Rock Bet New Jersey online casino platform, Play’n GO will offer its vast selection of games to players in this US state.

The lineup of pokies includes some of the developer’s hit titles like Piggy Blitz Disco Gold, Rise of Olympus 1000, and Book of Dead.

Commenting on the new deal, Chief Commercial Officer at Play’n GO, Magnus Olsson, said his side was extremely excited to expand its presence in the US with the latest move. He also pointed out that joining forces with a name like Hard Rock Digital represented a significant achievement for the Swedish company.

Over 2,000 titles for the Hard Rock Digital platform

Since New Jersey is crucial for the provider’s operations, further cementing positions in this state should prove a key move for Play’n GO. Hard Rock Bet players will gain access to some of the best games in the market, while both sides can expect great things in the coming period.

Olsson added that Play’n GO would stay committed to its US growth, stressing the importance of partnerships like this for its long-term success
Grant Williams from Hard Rock Digital explained they were ecstatic to partner with Play’n GO. He especially pointed out the main benefit for the platform’s players, who’ll gain access to more than 2,000 titles.

In addition to the US, Play’n GO works hard to grow its presence in other parts of the world, and the partnership deal with Betway in South Africa perfectly illustrates this claim.