Peter & Sons Signs Content Distribution Deal

• Industry News
• 10. 07. 2024.
• Dusan Savic

Peter & Sons has entered a content distribution partnership with Relax Gaming. It was announced that Peter and Sons would join the famous aggregator’s Powered by Relax program. The goal is to expand the distribution of its games across multiple regulated markets.

The deal will allow Peter & Sons games to reach much larger audiences while maintaining their famous quality and design. Peter & Sons has integrated its entire portfolio into the platform, thus helping the supplier enhance their presence in the industry.

Breaking new grounds

The new partnership enables the Peter & Sons games to reach essential regions like the UK, Sweden, Denmark, Greece and Ontario. The jurisdictions under the MGA apply, too. This agreement will help Peter & Sons’ distinctive games greatly enhance their reach, bringing their unique gaming experiences to many more players.

Since its inception, Peter & Sons has been breaking ground in gameplay and visuals, building a reputation for its innovative mechanics. The singular style has attracted a vast number of players, while its permanent commitment to creativity and excellence fortified its position.

The collaboration is bound to ignite a wave of excitement in the iGaming industry. It enhances Peter & Sons’ potential for increased visibility and considerable growth. With the help of the well-known gaming aggregator such as Relax Gaming, its high-performing pokies are ready to conquer new markets.

A milestone achievement

Everyone involved agrees that sealing this deal is an excellent development. Relax Gaming’s renowned distribution capabilities will allow Peter & Sons high-quality pokies to reach numerous markets. The supplier has always looked to push the boundaries of traditional game-making, thus bringing thrilling and fresh games to its players.

The officials of both companies underlined their excitement about the deal. Yann Bautista, Commercial Director at Peter and Sons, says his firm is thrilled to become a P2P partner to Relax Gaming. He is sure Relax Gaming’s extensive network and robust platform will help the company’s pokies stir the imaginations of players worldwide.

“This collaboration aligns perfectly with our mission to push the boundaries of game design and deliver unparalleled gaming experiences,“ he added, noting that the team could not wait to collaborate with Relax’s professionals. Every member of Peter and Sons is excited to leverage their knowledge to elevate its content to the next level.

Moreover, the partner company shares this feeling, as confirmed by Nicholas Hammon, its Director of Aggregation Commercials. He called the cooperation exciting and recognised Peter and Sons’ creative potential.

“Peter and Sons’ distinctive approach to creating games and storytelling is well-recognized and loved by a wide range of players, and they are a welcome addition to the Relax family,“ he commented.

Relax Gaming has already partnered with ELA Games in July 2024, integrating its catalogue into its esteemed platform.