Games Global to Develop UFC branded pokies

• Industry News
• 31. 05. 2024.
• Dusan Savic

Games Global, an iGaming juggernaut, made an exclusive deal with UFC to develop a series of branded pokies. The content will be influenced by the world’s most popular MMA organisation. The first release will be ready for a global launch in July 2024.

Both partners have hundreds of millions of followers, and the partnership will deliver new opportunities and recruit new fans. Officials hope for a successful collaboration that will draw UFC fans to become players.

World-leading brands

According to the contract, Games Global will make UFC-themed slots for the next three years. The exclusive soft launch of the first release happened in May 2024, while the global rollout will occur in July.

UFC is a sports brand recognised worldwide with over 700 million fans and nearly 260 million social media followers. It broadcasts to more than 975 million households in 170+ countries, hosting more than 40 annual live events.

Having similar target audiences, both industry leaders will be able to reach new players and fans using this partnership. The deal provides excellent opportunities for both parties, and UFC will utilise its marketing ecosystem to promote the launch of these games.

Not the first licensed collaboration

Sports might not be as popular a theme among pokie games as Ancient Egypt, Asia or Ireland, but it has its loyal fans. Some sport-related pokies have become cult favourites, and the partnership between Games Global and UFC is not the first licensed collaboration.

BGaming produced WBC Ring of Riches, a branded boxing pokie with excellent features and handsome wins. This medium-to-high-volatility game offers exciting 10-round cycles and the Free Spins rounds with Sticky Wilds. It has an RTP of 95.48%, alongside a hefty maximum payout of 9,200x the stake. The boxing pokie enjoyed some popularity, but this series is going to be something else.

The influence that Games Global, formerly Microgaming, has on the iGaming industry and community is well-known. When it is combined with the most prestigious mixed martial arts organisation in the world, big things are guaranteed. This partnership and these games have the potential to be some of the most crucial points in the recent iGaming history.

Sharing the passion

Given their magnitude, the two organisations’ officials have great expectations from these slots. According to Andy Booth, CPO at Games Global, this knockout partnership will allow his company to create thrilling pokies for action-loving fans. He says the deal is of great importance to Games Global, looking forward to presenting the first game soon.

Similarly, Tracey Bleczinski, SVP of Licensing at UFC, notes that her company always seeks ways to connect with fans worldwide. This collaboration will enable that, bringing the Octagon energy to life. She is proud of working with Games Global and expects the games to be a hit with MMA fans everywhere.