Relax Gaming joins forces with Streamia

• Industry News
• 03. 07. 2024.
• Dusan Savic

Relax Gaming and Streamia have recently become partners, seeking to change the way brands engage with audiences. The new collaboration will help the developer boost the profile of Ancient Tumble, one of its recent pokies.

Casino streaming is now an indelible part of brand marketing strategies, with the suppliers making an extra effort to promote their content. Relax Gaming and Streamia hope to create a fun experience for the players, with famous streamers pushing the game, released on June 25.

Numerous new opportunities

Creating an engaging and continuously entertaining experience will be possible through a set of Streamia’s strengths. Creating an outstanding product is its specialty, and Ancient Tumble will be the next in line. Both sides have expressed their happiness at the chance to work together.

Streamia’s Product Growth Manager, Alexander Björkén, has welcomed the chance, noting his company was happy to enter this promising partnership. He added that Ancient Tumble had already attracted the attention of several notable streamers.

“We have already seen interest from multiple streamers in the community to engage in the campaign, and we believe this will be a fantastic opportunity for everyone involved,” he noted while revealing the details. According to him, the partnership has a bright future.

Engaging various audiences

Relax Gaming officials share their excitement regarding the collaboration with Streamia. Luka Stanimirovic, Affiliate and Product Marketing Manager, said he was pleased to get this chance and to see how the cooperation could boost the Relax Gaming brand.

He added that his company was looking forward to discovering how Streamia could help the game gain popularity with various audiences. Enhancing the game’s appeal using the invaluable help of famous streamers is a concept many will embrace in the future. Both companies believe the growing trend will bring them exceptional results.

Streaming casino content becomes increasingly popular

Enjoying casino content via streams has not been very common, but it has become popular recently. Some mainstream streamers, including HighStakesBabbyy, Roshtein, and DeuceAce, have opened the door for such content. A number of popular casino content streamers have left Twitch and moved to Kick and other similar platforms lately.

Kick is much more liberal about the content shown. Moreover, consumers eventually choose what they want to see. Alongside Streamia, Livespins also specialises in these services, integrating live pokie gameplay in partner operators, increasing the popularity of games and providers alike.

Furthermore, Relax Gaming already signed a similar agreement with Livespins in September 2023, with its pokies featuring on the company’s platform.

Online casinos have also started teaming up with influential streamers to promote their content. For example, BetMGM recently signed a deal with Brian Christopher Slots, who has over 683,000 subscribers on his YouTube channel.